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© 2019 | Official website of Yahel Demeter

All rights for the texts, original pictures, appearance and design ideas are reserved to demeter. Any unauthorised public use, copying or re-writing will constitute an infringement of copyright. The information in this website is provided “as is” without warranty of any kind, either expressed or implied. No part of this information may be modified or altered, translated, reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without a prior written permission.

LECTURES AND WORKSHOPS

Quick links:

 

EXCLUSIVE WORKSHOPS

Here you can find more information about my best selling workshops, available for private groups of people, small businesses teams and organizations. to find out more and tailor your own workshop, feel free to contact me here:

OVERCOMING BUSINESS FEARS

In this workshop, we will identify and overcome as many business fears as possible that inhibit the realization of your ideas, while focusing on personal, social and business fears.

BUILDING A BRANDING AND MARKETING PLAN

In this workshop, we will write a marketing-focused business plan and discuss all the marketing and branding aspects of your idea before devising a profitable business model for it.

IMPLEMENTING BUSINESS IDEAS WORKSHOP 

In this workshop, I impart tools for examining and implementing business ideas and ways to test them in the "real world", with an emphasis on effective surveys and focus groups.

INTEGRATED WORKSHOP

In this workshop, we will identify and overcome fears, build a branding and marketing plan and refine your idea, at a fast pace, in a small group and an intimate atmosphere.

NEW WORKSHOP:

CREATE A GREAT WEBSITE WITH WIX

Learn how to create a beautiful and result-oriented website using Wix.com, the world's leading web creation platform!

Part 1: Planning the structure

Here we will understand what the expected outcomes of the website are and decide what it should represent to catch the user's attention and make the right call to action.

Part 2: Creating the website

At this stage, we will create both the desktop and mobile versions of the website and prepare it for content addition.

Part 3: Content creation and implementation

After the website structure is ready, we will understand what content is the right content to create and how to use it to reflect our brand values and promise. Then, we will create the best unique sales proposition and implement it in the call to action messages across the website. 

Part 4: Launching the website 

This is the technical part, where we will learn how to maintain the website, connect your own domain, a branded e-mail address, more Wix options, add-ons and much more. 

 

PUBLIC SPEAKING EVENTS AND LECTURES, TAILORED TO YOUR NEEDS.

I adjust all my lectures to the audience and their needs, whether they’re stand-alone or part of an event/conference featuring other lectures. Along with my prepared lectures, which convey popular themes to various audiences and are later adjusted based on feedback, I can also build a completely new lecture or base it on one of the following lectures:

BRANDING, MARKETING AND BUSINESS DEVELOPMENT STRATEGIES FOR SMALL BUSINESSES, START-UPS AND ORGANIZATIONS

In this fascinating lecture, I will teach you how to build a brand, find values ​​and brand promise for it; and show you how to devise a suitable marketing strategy and business development plan based on the spirit of the brand, the target audience's needs and the best marketing strategy.

FIVE KEY PRINCIPLES FOR GETTING A MAJOR COMPETITIVE EDGE

This lecture is intended primarily for small businesses owners or people who want to start a small business or start-up. In it, I present the ten stages of building a marketing-focused business plan, including profiling the target audience, the competition and the product/service.

ELIMINATING FEARS AND FACTORS THAT IMPEDE THE IMPLEMENTATION OF BUSINESS IDEAS.

This lecture, which includes a workshop, presents dozens of types of professional fears alongside gaps in business knowledge that keep people from realizing their business ideas and reaching their full professional potential. The lecture is intended for start-up entrepreneurs and provides practical tools backed by insights, experience-based conclusions and practical solutions from the field.

ADVERTISING IN THE NEW ERA AND THE SECRETS BEHIND THE WORLD'S MOST INTRIGUING INDUSTRY

This lecture is intended for diverse audiences, even for those without a business framework. In it, I talk about the secrets behind the world's most intriguing industry, uncovering new details behind the familiar logos and ads, explaining why they work and on whom, and showing examples of different marketing and advertising strategies.

PERSONALIZATION AND SEGMENTATION OF TARGET AUDIENCES AND IMPLEMENTATION OF CONCLUSIONS THROUGH BRANDING AND MARKETING

This relatively advanced lecture is intended for small business owners and start-ups. In it, I explain how to segment the target audiences and adjust the marketing to them, in order to achieve higher conversion rates from interested customers to paying customers.

WHAT IS A "CUSTOMER JOURNEY" AND HOW DO YOU IMPLEMENT IT IN SMALL BUSINESSES, START-UPS OR ORGANIZATIONS

In this lecture I explain the importance of building a "customer journey" in order to understand their situation and fine-tune the right message accordingly, at the right time and in the right channel. All this is done to boost and reassure the customers, so that they are ready to make complex, big and even significant purchase decisions.

 

REVIEWS OF LECTURES

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Guy Eilon, Raya Shurki, Etty Koriat-Aharon, Sharon Goldson and Ella Gil

Nature and Parks Authority

"On behalf of all the nature reserves and national park managers in the Northern District of the Israel Nature and Parks Authority, we wish to thank you for the "Branding, Marketing and Sales" seminar that you facilitated. The activity was done in a professional and fascinating way, providing tools to our managers in an open, instructive and supportive atmosphere. For that, we thank you."

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Dr. Batya Engel-Yager

Haifa University

"Mr. Yahel Demeter's lecture on branding was interesting and intellectually challenging. It contributed greatly to the discourse between senior faculty members on the department’s branding. Mr. Demeter built a lecture based on the specific needs of the department, using his excellent ability to analyze the academic problems raised by the faculty and offer creative and relevant solutions."

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Haviva Shaham, Human Resources Manager

Rion Industries

"I was very impressed by your lecture, including the thorough preparation and the lecture itself, which was illustrated with many examples, articulate and very interesting. I also liked your delivery, which got us interested in the subject of "branding and branding values." I really liked the modesty in your messages and your own humility."

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Dr. Javier Sinomovich

Max Stern Yezreel Valley College

"I would like to recommend to any organization director to employ Yahel's services, to listen to him and to implement even just a fraction of what he has achieved in his life. Yahel Demeter's lecture is good, enriching and inspiring. He is a promising voice in applied sociology and an asset to any organization striving for outstanding achievement."

Want me to come give you a lecture? I'd love to. I adjust all my lectures to the target audience and the topic, and even if you want me to give a ready-made lecture, I will adapt it to your specific needs and the needs of the audience. All of the lectures can be combined with unique workshops that match the contents of the lecture and allow you to practice its content immediately afterwards.

I'D LOVE TO HEAR FROM YOU!